GLOCAL is a word coined by combining the words "global" and "local," and represents thinking and acting from a global perspective while taking into account local characteristics. It is now a concept of global importance. This concept was popularized by the motto "Think globally, act locally," which originated in the international development assistance and environmental conservation movements. The term originated in the 1980s, when Japanese companies expanding into overseas markets launched "Glocalization" as a marketing strategy to provide products and services adapted to local cultures and customs.
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